We uncover the unmet needs of your current and future customers.

Whether you are thinking about a radical new direction or simply enhancing your current service, our user insight team can support you to make the right choice for your business.

For the past 15 years we have been at the cutting edge of user insight research. We lead the way in a rapidly evolving market place to deliver the best possible outcomes for our clients. Whether out in the field or in our purpose-built user centred design laboratory, we have helped clients use customer insights to develop hundreds of innovative new service propositions.

Using the latest qualitative user-research tools alongside our own tried and tested methodologies we provide clients with a holistic view of their customers’ behaviours.  We translate valuable insights into concrete outputs that you can act upon, building a robust evidence base for your service propositions.
Typically we deliver this service as part of a larger project, however we can also carry out independent user insight activities and integrate these with your existing customer experience programme if required.

If you are interested in user insight for services or would like to discuss your project requirements in more detail, please contact one of the team on the details below.