This paper reports the initial results of a wider research programme that investigates how service design might positively contribute to the development of product-service systems (PSS) within manufacturing SMEs. The paper presents the results of interviews with two firms that have begun to embrace service design. The analysis of these results is used to produce a conceptual framework that aims to aid understanding of a company’s potential readiness for servitization through service design.
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Professor Andrew Walters
Director of Research