The accurate identification, selection and realisation of new product and service opportunities can be the key driving force in successful companies and organsations. Opportunities can be both incremental developments to existing market offerings or radical, game changing departures that fulfill previously unidentified needs and desires and solve previously unknown problems.
 
PDR has worked with many companies from leading high street brands to regional public sector bodies to rapidly identify new opportunities, new ways to connect to customers, generate worthwhile experiences fulfill identified customer requirements.
 
Work can involve extensive design research and consumer insight through to quick turnaround programs that utilise rapid and effective ideation and conceptual design, prototype and test tools. The focus is the same, to efficiently generate insights and solutions that can direct strategy, generate returns and create satisfactory experiences and high levels of perceived value.