PDR were approached to enter a competition run by the Boots Centre for Innovation on future concepts in healthcare provision. PDR won with its vit.zen product, describing an alternate future of natural pharmaceutical delivery that changes the way people support their health and well being.
The e-soil container provided by Boots is a carefully engineered mix of essential nutrients, minerals and chemicals specifically engineered to work with the intelligent plant life range produced by Boots.
Genetically engineered seedlings contain the essential pharmaceutical combinations for key conditions such as blood pressure control, insulin and endorphin levels. Intended for lifestyle and wellness support rather than acute intervention a variety of seedlings are available as an over the counter product.
Each is contained within a specialist nurture vial is placed within the e-soil where its exact demands for optimum growth are recognised and supplied.
Users can simply browse and snack on individual leaves or plants as they grow and are able to enjoy not only the psychological benefits that are obtained from this 21st century kitchen garden but the very real pharmaceutical benefits that the very latest medical technology can provide.
Jarred Evans
Director
Julie Stephens
Commercial Manager